Companies investing millions in generative AI may soon find themselves stalled—not by the technology’s limits, but by their people’s. As generative AI becomes more ubiquitous, a paradox has emerged: The more deeply we integrate the technology into our workflows, the more indispensable human skills become. These “soft” skills—like problem framing, collaboration, and creativity—encompass the uniquely human abilities and behaviors that will enable people to make the most working alongside gen AI.

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